Visions of champagne wars and dance-offs may conjure up scenes from the latest Beyoncé music video. Recently, though, this caliber of party has been reserved for weekend brunch-goers: indulging in an unparalleled nightlife atmosphere — complete with DJs, showgirls and pyrotechnics — during daylight hours.
You may think of brunch as a formal affair complete with Eggs Benedict and a Bloody Mary, but it has transformed into a more festive occasion for the well-heeled set.
I was so intrigued by this concept of Saturday Morning Fever, I took a look for myself last weekend at Day & Night, an infamous disco brunch party that is the brainchild of Dual Groupe owners (and siblings) Daniel & Derek Koch, who have executed similarly epic affairs the world over, from St. Tropez to Sundance. The carefully curated crowd includes socialites, celebrities and CEOs mingling between bites of lobster on brioche and sips of rosé and custom cocktails (I’m partial to the appropriately named Rosemary’s Fling, featuring Double Cross Vodka, pomegranate molasses, lemon and fresh rosemary).
Leave it to the Brits to throw a more formal affair. Ignite Brunch at London’s iconic Royal Albert Hall offers a classic menu while guests enjoy live jazz and touring musicians. Hosted at Café Consort at the rear of the Hall, salmon on toast and fresh pastries are enjoyed alongside lauded young Londontown talents and other society figures.
Paris brings us two different but equally over-the-top brunch bashes. With a chic, minimalist atmosphere NoLita ups the swank factor with its black-and-white interior and clean design. A prime location facing the Champs-Elysées with a view of the Eiffel Tower, not to mention exquisite live music and warm ambiance, will make your time spent at the eatery appear straight out of a Woody Allen film.
Located in Paris’s ethnically diverse neighborhood Goutte d’Or in Paris, KUBE Hotel offers Arty Brunch every Sunday, spotlighting a different artist each month who just so happens to be in attendance. The hotel’s Ice Kube bar by Grey Goose offers a special of four vodka cocktails which must be consumed in 30 minutes, each served in a glass carved from ice. The dynamic gathering is scored by a live DJ while revelers enjoy a buffet of “aperifood” and “snackubes” specially concocted by culinary designer Nicolas Guillard, who spared no expense when selecting his dishes. Foie gras and crème brêlée are standouts at this edgy venue.
Spring has almost sprung, so treat yourself — and your appetite — to a vivacious brunch no matter where you happen to be. Just remember to dress appropriately.